NV Apartments @Perth: Next to Novotel CBD. Fully Sold.
Discover NV Apartments, a premium freehold development in the HEART of Perth CBD. This landmark residence is next to Novotel, akin to Singapore’s Marina Bay, offering a prime investment with strong rental demand and appreciation potential.
Freehold Development in the Heart of Perth CBD
Heart of Perth’s CBD
Perth Underground Station (350m)
Shopping, Dining & Amenities
Near Top Perth Universities
“Your Way of Living in Perth CBD”
0
Total Units
0
Est. Completion

INTRODUCTION
- Perth CBD
- 388 residential units
- Freehold Mixed Development
- Fact Sheet
NV Apartments is a mixed-use freehold apartment located at 380 Murray Street, in Central Perth, Western Australia. Fully completed in January 2020, this iconic 33-storey building comprises 388 stylish apartments, five studio/offices, a restaurant, and a café.
Where luxury reigns, NV Apartments is a bespoke development with an exclusive address in the epicentre of the Perth CBD, destined to stand as a landmark. Boasting exceptional design and top-of-the-range fittings, this development showcases exquisite attention to detail for those who demand the finest in life.

With arguably the greatest resort-style facilities available in Perth, you are sure to feel like you are on holiday every day. Wind down and enjoy the rooftop infinity pool, outdoor cinema, dedicated BBQ areas, and lounge spaces while appreciating breathtaking city views.
Residents also enjoy a 21m outdoor heated pool and spa on level 5—the perfect space to unwind. Take advantage of the state-of-the-art gymnasium, cedar-lined sauna, and steam room for ultimate relaxation and wellness.
Fact Sheet
| Type | Descriptions |
|---|---|
| Project Name | NV Apartments |
| Developer Name | Fragrance WAPerth Pty Ltd (Subsidiary of Fragrance Group Limited) |
| Location | 380 Murray Street, Central Perth, Australia WA 6000 |
| Tenure of Land | Freehold |
| Expected Date of Completion (T.O.P.) | Completed in Jan 2020 |
| Site area | Approx 35,882sqm / 386,236 sqft |
| Total No. of Units | 388 Residential + 5 Offices + 1 Restaurant + 1 Cafe in a 33-storey tower. |
| Car Parks | 339 lots. |

HIGHLIGHTS
- Freehold in Perth CBD
- By Singapore Developer Fragrance Land
- Comprehensive Facilities
- Strong Rental Demand
- Freehold in developed country – Secure your investment in a stable economy.
- Heart of Perth’s CBD – A short walk to Hay Street shopping district, Perth Arena, and major offices.
- Vibrant Mixed Development – F&B, shops, and offices on the ground floor and adjacent to Novotel hotel.
- Well Connected – Only 350m to Perth Underground Station and 650m to Perth Train Station.
- Comprehensive Facilities – Residents enjoy two swimming pools, a gym, sauna, BBQ area, lounge, and an outdoor cinema.
- High Rentability – Strong rental demand from professionals in nearby offices and retail shops, with potential for high rental yields.
- Quality Fittings – Apartments are luxuriously equipped with high-quality fittings and appliances, ready for you to move in or rent out.
- Singapore Developer – Developed by Fragrance Group, a public company listed on the SGX Singapore Stock Exchange.
- Recently Completed – Move-in ready with brand new condition, no need to wait for construction.

LOCATION
- Shopping & Groceries
- Food & Restaurant
- Education & Schools
- What’s Nearby?
- Google Map & Street View
NV Apartments is centrally located on Murray Street, Perth, connecting you to everything you need. Residents enjoy a host of bus services at their doorstep, including the free CBD CAT bus. Perth Train Station is just 350 metres away, making commuting a breeze.
Just 200m from the planned ECU & WAAPA Campus and surrounded by a plethora of shopping, dining, and entertainment choices, this location is an unmissable investment opportunity with strong rental demand from students and young professionals alike.


What’s Nearby?
Shopping/ Recreation
• King Street (High End Fashion) ~160m
• Raine Square Shopping Centre ~240m
• Perth Arena ~450m
• Murray Street Mall ~550m
• Forrest Place ~550m
• Northbridge (Entertainment Precinct) ~900m
• Kings Park ~1.5km
• Elizabeth Quay ~600m
• Crown Casino Perth ~5.8km
Arts & Culture
• His Majesty’s Theatre ~260m
• State Theatre Centre ~800m
• Western Australian Museum ~1km
• Art Gallery of WA ~950m
• China Town ~850m
• St George’s Cathedral ~1.1km
Transport & Education
• Perth Underground Train Station ~350m
• Perth Train Station ~650m
• University of Western Australia ~6.2km
• Near Edith Cowan & Murdoch University’s new city campuses
• Royal Perth Hospital ~1.4 km

FLOOR PLAN
- Design Concept
- Site Plan & Facilities
- Units Mixes
- Units Layout
NV Apartments’ intelligent, light-filled spaces provide the perfect backdrop for low-maintenance modern living. Engineered timber flooring headlines the tasteful finishes and subtle colour palette that flow through your chic residence, complemented by quality SMEG appliances.
Residents enjoy world-class facilities. The 5th floor features a 21m heated lap pool, spa, gym, sauna, and steam room. The 30th-floor rooftop boasts a 25m infinity pool, residents’ lounge, BBQ area, and an outdoor cinema, all with breathtaking city views.
Site Plan



Floor Plan & Virtual Tour
NV studio residences offer top quality finishes, neutral colour schemes and brilliant views. Featuring clever use of space and a surprising amount of storage, this is easy inner city living at its best! Luxurious finishes include engineered timber flooring, stone accents, and high-end appliances.





1 bedroom apartments at NV feature great layouts, quality finishes, and breathtaking views! Most units come with a car bay. Luxurious finishes include engineered timber flooring, stone accents, and split system reverse cycle air-con, along with high-end SMEG appliances.



NV’s 2 bedroom apartments offer spacious interiors and two floorplan variations to choose from, with truly spacious bedrooms, superb appointments, and some of the building’s most impressive views. They feature engineered timber flooring, stone accents, and floor-to-ceiling tiling.



Exclusive 3 bedroom residences at NV feature spacious interiors and intelligently laid out floorplans. With superb appointments and some of the building’s most awe-inspiring views, these limited units are a premium offering. Luxurious finishes include engineered timber flooring, stone accents, and high-quality appliances.




Unit Mixes
| Type | Units | Description | Size (sqft) |
|---|---|---|---|
| A | 50 | Studio | 560 sqft |
| B | 254 | 1 Bedroom | 624 sqft |
| C & D | 71 | 2 Bedroom | 764 – 1,528 sqft |
| E | 13 | 3 Bedroom | 1,152 – 1,163 sqft |

GALLERY
- Building Design
- Common Facilities
- Actual Photos
The architectural design of NV Apartments exudes modern elegance and timeless luxury. A sleek facade, combined with impressive resort-style facilities, creates a harmonious living environment that blends urban energy with serene comfort. Explore the actual photos of this stunning development.
Exteriors & Facilities












PRICING/ DISCOUNT
- Developer’s Direct Best Pricing
- Developer’s Discount/ Promotion
- No Commission Payable

⭐Price Guide⭐
SOLD OUT
Please Contact Us at +65.84188689
It is important to only engage the Official Direct Developer Sales Team to assist you to enjoy the best possible direct developer price. There is no commission required to be paid.

DOWNLOAD
- Official Project Brochure & Floor Plan
- Market CMA Analysis (Ask)
- Customised Research Report (Ask)



DEVELOPER
- Fragrance Group Limited
- Over 20 Years of Experience
- SGX Mainboard Public Listed
- Global Presence

Fragrance Group Limited is a Singapore-listed property developer with a presence across three continents today: Asia, Australia, and Europe. Active for more than two decades, Fragrance Group has a long and successful track record developing quality residential projects and boutique hotels. Its track record in Singapore includes City Gate, Urban Treasures, Jervois Treasures, and Parc Rosewood, among others.
Across Australia, Fragrance Group has developments in Melbourne, Perth, and Hobart. NV Apartments, the Group’s debut project in Perth WA, is destined to make an inspirational mark in the city, following the success of its flagship development in Melbourne, Premier Tower.
SCANLAN Architects, founded in 1984, has established a reputation for quality and excellence in architectural vision. The multidisciplinary design studio has delivered some of Western Australia’s most iconic buildings, including the Indiana Tea House at Cottesloe Beach and the King Street Wills Building. They offer a fresh approach to functionality & luxury with a passion for design.



