DISTRICT 11 · NOVENA
Discover Ikigai @ Novena, a brand new freehold landmark
Exclusive 16 Units of Japanese + Scandinavian Inspired Homes in the heart of prime District 11, promising serene lifestyle and strong appreciation potential.
Freehold in D11
Novena MRT (520m)
Velocity & Square 2
SJI & Farrer Park Pri
PROJECT OVERVIEW
“A freehold boutique condominium in prime District 11, Singapore, offering 16 exclusive units.”\
Ikigai at Novena is a freehold condominium in prime District 11, Singapore, offering 16 exclusive units with Japanese-Scandinavian inspired design and premium amenities. Located at 38 Shrewsbury Road, this rare development features a boutique 5-storey block, combining timeless elegance with modern functionality for discerning buyers.
Set in the heart of Novena, Ikigai offers tranquil residential living just a 7-minute walk from Novena MRT, surrounded by the world-class Novena Medical Hub, premier shopping malls like Velocity and United Square, and top schools including SJI and Farrer Park Primary.
The development promises a serene lifestyle and strong appreciation potential, making it a rare investment opportunity in one of Singapore’s most coveted districts.
SERENE URBAN LIVING
Designed for privacy and natural light
A sophisticated lifestyle within a quiet, garden-set atmosphere, keeping residents connected to business, education and nature clusters.
KEY DEVELOPMENT INFO
The fact sheet
38 Shrewsbury Road
Address (D11)
16
Units in 1 Block
Freehold
Tenure
May 2026
Vacant Possession
1,028.1 sqm
Site area
14
Carpark lots
LOCATION & CONNECTIVITY
Prime Novena Address
Ikigai is situated just a 7-minute walk from Novena MRT Station, offering seamless connectivity to the city centre and the Central Business District. The prime Novena and Newton area is an educational hotspot with reputable schools like St. Joseph’s Institution Junior and Anglo-Chinese School nearby. Residents are surrounded by a hive of activity, including the world-class Novena Medical Hub and popular malls like United Square, Velocity, and Novena Square.
Shopping & groceries
| Goldhill Shopping Centre | 420 m |
| Velocity @Novena Square | 420 m |
| United Square | 440 m |
Education & schools
| St. Joseph’s Institution Junior | 190 m |
| Farrer Park Primary | 730 m |
| Northlight | 950 m |
Connectivity & nature
| Novena MRT | 520 m |
| Farrer Park MRT | 880 m |
| Novena Medical Hub | Nearby |
WHY IT STANDS APART
Seven reasons buyers are looking here
01
Prime District 11
A prestigious address in prime District 11, offering lasting value and strong appreciation potential.
02
Novena MRT (520m)
A 7-minute walk to Novena MRT Station, providing seamless access to the city centre and Central Business District.
03
Top Schools Within 1KM
St. Joseph’s Institution Junior and Farrer Park Primary are within a 730m to 190m radius.
04
Japanese-Scandinavian Design
A boutique development featuring minimalist aesthetics, premium finishes, and harmonious living spaces.
05
Lifestyle Amenities
Surrounded by Velocity, United Square, Novena Square, and the Novena Medical Hub.
06
Freehold in Prime Location
A rare freehold condominium in District 11, offering enduring value and investment appeal.
07
Award-Winning Design
Designed by four-time President’s Design Award winner Yip Huen Hong, inspired by Japanese calligrapher Tomoko Kawao.
GALLERY
Experience Modern Living
The architectural design of Ikigai exudes modern elegance through a blend of Japanese aesthetics and Scandinavian functionality. The sleek facade, combined with lush greenery, creates a harmonious living environment. The interiors are thoughtfully designed with premium fittings and open-concept layouts, offering spacious and well-ventilated homes that exude tranquility and sophistication.
SITE & FLOOR PLANS
See how every space comes together
Ikigai brings home the essence of luxury living with 16 exclusive units, each fully furnished with imported fittings and appliances. Simplicity extends into Ikigai’s interior with a minimalist touch that combines the timeless elegance of Japanese aesthetics with the modern flair of Scandinavian design.
The hybrid style combines art and nature for a balanced blend of function and form.
Explore thoughtfully designed layouts
| Type | Size Range (Sq ft) | No. of Units |
| 1 Bedroom + Study Room/Space | 603 – 635 | 1 |
| 2 Bedroom Premium | 969 | 1 |
| 3 Bedroom Penthouse | 1,496 – 1,571 | 3 |
| 1 Bedroom + Study | 603 – 635 sqft |
| 2 Bedroom Premium | 969 sqft |
| 3 Bedroom Penthouse | 1,496 – 1,571 sqft |
PRICING & EXCLUSIVE OFFERS
Direct developer pricing, no commission
Download resources
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THE DEVELOPER
Opulent Development Pte. Ltd.
Opulent Development Pte. Ltd., a wholly owned subsidiary of Prime Developments Pte. Ltd., is a boutique developer focused on artistry, craftsmanship, and creating meaningful collaborations through high-quality residential and commercial projects.
Ikigai @ Novena · 38 Shrewsbury Road, Singapore
2020
Founded in Singapore as a private limited company.
2020–2024
Focused on building track record in property development and establishing credibility.
Today
Remains an active private limited company dedicated to real estate development and investment in Singapore.
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